Ariel on the front lines to do IDF laundry in Gaza

A popular laundry detergent brand is under fire for supporting Israeli Defense Forces during Gaza bombardment and ground invasion.

In a viral video of a vlogger doing soliders’ laundry on the front lines in Gaza has angered social media users, with people in Muslim countries calling for the washing powder’s boycott.

While it is not known whether the activity was supporter by Ariel, the company’s detergent packs were clearly visible in the viral video.

Ariel is a brand of laundry detergent developed by P&G European Technology Centre in Belgium.