Why LG Brought ASMR Mode to the LG G8x ThinQ? Here’s the answer

Press Release

What does whispering into a microphone, tapping fingernails on a hard surface and wind blowing through trees have in common? They’re all part of an odd collection of activities that fall under the term Autonomous Sensory Meridian Response. Most people, of course, just call it ASMR and it’s of the most viewed content categories on YouTube.

LG, no stranger to smartphone audio innovation, decided that its LG G8XThinQ just might be a more interesting smartphone with ASMR recording capability. So after months of hard work and dedication, LG engineers were able to transform a forward-thinking idea into a working prototype, as the vision for pushing the boundaries of sound recording on a phone became a reality.

With the LG G8XThinQ, users can maximize the sensitivity of the microphone with the press of a button while filming a video. The phone’s ASMR feature then digitizes the analog sounds to minimize errors from the original source. The result is audio content that’s so clear, so clean… purer than anything recorded on a smartphone to date.

Behind the scenes, it took LG audio engineers over six months of recording, listening, tweaking, re-recording hundreds of objects from sticky slime to a loofah sponge in numerous environments before being satisfied with the quality of the ASMR technology they were introducing to a smartphone, an industry first.