Careem stirs controversy with wedding ad

By Madiha Khan On Mar 18, 2019

KARACHI: Careem, the popular ride hailing service, has sparked a controversy with latest ad ad that appeared on billboards in major cities recently.

The Urdu language ad with a women attired in wedding dress reads “Apni shadi se bhagna ho, tu Careem Bike karo (Choose Careem Bike if you are planning to run away from your marriage).

The company was called out for mocking the marriage culture in a conservative country, being insensitive and unaware of local culture.

They demanded Careem immediately take down the ads.

While a large number of criticized the campaign , others seemed to defend the company.

Here is a collection of some reactions:

So shameful. #Careem https://t.co/ieujA3sGI8
— Ansar Abbasi (@AnsarAAbbasi) March 18, 2019

Considering how many people are forced into marriage in Pakistan, this is actually not distasteful at all. Why are people so offended? Have a sense of humour 🙂 #Careem pic.twitter.com/zmikDwv7FQ
— Usama Khilji (@UsamaKhilji) March 18, 2019

Careem should be punished for this type of marketing#Careem pic.twitter.com/wfPpPTtBUc
— US A Ma 🇵🇰 (@SyedOsamaGhani) March 18, 2019

Worst advertisement by #Careem – doesn't depict our social &cultural values. pic.twitter.com/vYAFBZZCeU
— Anam Hameed (@anamhameed) March 18, 2019

I don't understand what whole fuss against this bill board is about. They wanted advertisement, it's already trending.
I've a solution for the ones got hurt.
Please na bhago apni Shaadi pay. And even if you have to run, don't order careem. Best Revenge #Careem pic.twitter.com/0LsLVlhQhf
— Mazhar Rafique (@MazhaRafique) March 18, 2019

What a complete stupidity. What are you teaching our younger generation! If you nothing good to teach then shutup. #Careem #PakistanZindabad #Islam pic.twitter.com/UnbtGECLWa
— afshan ammad (@AfshanAmmad) March 18, 2019

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